Puma X Sophia Webster Lookbook

Puma are all about empowering women to be who they want to be, which has always been in my design DNA. This season ‘Princess Puma’ is my muse, a strong, uninhibited girl, unapologetically feminine, who wants her sportswear to reflect her personality. It’s an attitude, a confidence to be exactly who she wants to be.

We had an incredible range of innovative fabrications to work with from Puma, and what I love about them is they’re not afraid to take risks, we explored all over glitter and metallics, a dreamy colour palette of pastels with bold flashes of fluro orange trim and delicate ombre feather prints…. And my favourite piece from the collection, the pastel colour fade split sole sneakers.